All natural Ground Annatto Powder. Annatto is naturally vibrant reddish-orange and is often used to enhance the visual esthetics of recipes. It is popular in sauces, marinades, rice, and more! Any recipe or food product that requires a stunning reddish color, Annatto can be added. Besides the Brilliant color, Annatto has a very subtle Earthy flavor and is often seen in Latin-American food dishes.